Content Marketing is basically a way to bridge up the gap between you and your potential customer. However, being a young concept in the field of digital marketing, the content marketing is riddled with several sort of misconceptions with varying views, opinions, strategies and lack of just the right knowledge. In the further article, we will be debunking some of such myths related to content marketing.
Myths about Content Marketing:
- It is just about writing blog posts-
This myth couldn’t be more untrue because content marketing is a vast field which is way more than just writing blog posts. It involves various steps like creations, strategy, development, promotion and what not. Hence it would be unfair to confine content marketing just with the blog post. Undoubtedly, it is one of the major part of the process, but not the whole process.
2. Creating Content is easy-
It sounds easy because of its technical aspects i.e. simply creating and uploading it. Sounds easy right? But it truly becomes successful when it holds the capability to win reader’s attention and it takes lifetime to build that kind of rapport with your audience and there exists no particular date to reap its rewards.
3. Good keyword research is the only efficient content strategy-
Well, no doubt that is true. It is one the efficient strategy but it is purely a myth to assume it as the ONLY efficient strategy. Good keyword research is one of the first step in content marketing strategy and there exist many more tools ahead of it
4. Anyone can write, not a big deal!
Simply putting words on a page is not enough. Along with that, one has to be a good researcher, good marketer and of course a good writer. It takes experience and proper disciplined scenario to write a great quality content for the marketing purpose.
5. Success is only based on more likes, shares and subscribers-
In this social media scenario, we generally tend to measure success based on more likes and subscribers and how people respond to the blog posts and so on. However, they cannot be a true indicator of your product and the service’s performance. There exists no point of such likes and shares if you fail to convert them as your lifelong customers. putting in an example, lets say if you have 10,000,000 subscribers and none as your customers, there there exists no point of such huge fan following.
Do you feel updated?
Well I know, this is too much to process in a go but it is important that these myths stop circulating right-away. All you need is to know your audience well and deep and create content accordingly for a successful content strategy to boost your website and bridge that gap between you and your audience.
See you all on a side free of myths and full of success.!